Our Brand Story
On December 12, 2022 — Becoming HER was born. In a season where I felt completely lost, broken, and disconnected from my Heavenly Father. I was in a place where I knew God was calling me deeper, but I didn’t know how to get there. My mind was cluttered, my spirit was weary, and my confidence was fading.
In that quiet place, I started creating a personal growth planner — something that could help me organize my thoughts, strengthen my faith, and bring me back to the feet of Jesus. What I didn’t know then was that God was using that moment to birth something much bigger than me.
As I poured my heart into designing a planner that would help me navigate my own season of becoming, the Lord began to reveal that this wasn’t just for me but it was for His daughters everywhere. He showed me that thousands of women would use this same planner to find their way back to Him — to rebuild their confidence, heal from what tried to break them, and walk boldly in their purpose.
When I finally launched the planner, I was overwhelmed by the love and support that I received from women all over the world. Testimonies, words of encouragement and stories of transformation filled my DMs, and I knew that was only the beginning.
Not long after, the Lord came to me again saying, “It’s time to expand.”
And that’s when Becoming HER Merch was born.
Becoming HER Merch was created with one simple mission in mind: to allow women of God to boldly display their faith through fashion. Each piece was designed to help women show up as a light in the dark world and to evangelize the love of Christ without saying a word.
Through our personal growth planners, popular merch, and relatable Instagram content, we’ve built a community of over 16,000 faith-filled women who are on a mission to grow closer to Jesus, become the women God created them to be, and use fashion as a tool to evangelize.
Three years later, Becoming HER still stands — inspiring, encouraging, and empowering women every single day. We continue to lead with faith and purpose, standing as a light in the faith-based clothing industry, a voice in the women’s empowerment movement, and a vessel for the Kingdom of God.
Because Becoming HER isn’t just a brand… It’s a God’s Girl movement.
Welcome to the community, welcome to the sisterhood, welcome to Becoming HER! 🌸
— OmniAmor Byas, Founder & CEO